RADIO & STREAMING AUDIO

Various spots for Culver’s “From Wisconsin With Love” campaign featuring real team members.

Agency: Hiebing | Client: Culver's
My Role: Copywriting & Talent Direction
Talent: Culver's Team Members
Studio: Haggar Audio

“LOVE AT FIRST BITE” :30

Because everyone remembers their first ButterBurger.

2 versions for segmented markets – Loyalty (Culver’s Superfans) and Penetration (“Wait, Culver’s who?”)

“AT Our Bacony Best” :30

Introducing … Culver’s NEW thick-cut bacon!

“Special Because of you” :30

Fresh Frozen Custard for me? Aww, you shouldn’t have!