SOcial
From keeping up with trends to versioning copy for segmented markets, shaping brand voices for the social sphere is what I do.
Consider me an expert on all things chronically online.
Meta (instagram & Facebook)
Ahh, the beast. Concepting and creating organic posts and paid ads for in-feed and stories is one of the most chaotic, creative and rewarding processes I’ve ever been a part of.
I’ll forever be amazed by how big – and how talented – the team behind this work is. It truly takes a village.
Agency: Hiebing
Clients: Culver's and Chuy's SPOTLIGHT: FROM WISCONSIN WITH LOVE SWEEPSTAKES
Culver’s From Wisconsin With Love Tour in 2023 was more than just a food truck. This experiential marketing event traveled to 17 cities across 14 states backed by an integrated social and digital campaign.
The accompanying sweepstakes allowed guests to nominate their city to be the tour’s final stop!
☆ WINNER: PRSA Silver Anvil ☆
Agency: Hiebing | Client: Culver's
My Role: Concepting & Copywriting
Art Direction: Nate PustaverGiPHY
Having the most talented art directors, studio artists and motion graphic designers bring my silly words to life? Sign me up.
X (R.I.P. twitter)
That time Culver’s gave me control of their Twitter account before “20-somethings running brand’s socials” was trending.
I like to call this Cammie’s Notes App gets Culverized.
tiktok
I put off downloading this app for as long as I could, but the industry made me do it – I’m officially fluent in “brain rot.”
If you need someone to explain the lore behind “very demure. very mindful”, show you how your brand can leverage the dance to Charli XCX’s “Apple” or even star in a TikTok or two – I’m your girl.
Did you make your bed? Have a good hair day? Win your baseball game? Life’s littlest wins taste the sweetest! We went down to Clearwater, Florida, to ask some new friends why their day called for custard and celebrate them the Culver’s way with our favorite Wisconsin sweet treat: Fresh Frozen Custard!
social branded content
EVERY DAY CALLS FOR CUSTARD
In partnership with Wisconsin-based influencer, Wyatt Eiden (3.1M followers on TikTok), my team went down to Florida to capture man-on-the-street style interviews to create 31 unique videos for Youtube, TikTok and Instagram Reels.
From heartwarming friendships and hidden talents to taking strangers’ frozen custard virginity, every day in July featured a new story – and a new reason to treat yourself to something sweet.