VIDEO

Concepted in partnership with the best art directors in the game and scripted by yours truly – I’m even the voice of one!


Agency: Hiebing | Client: Culver's
My Role: Concepting & Copy
Art Direction: Adam Kolasch

“JJ’s Way” :06

Order Wisconsin favorites like a Wisconsin legend.

Short format video for YouTube, Hulu, Twitch and social to introduce the JJ ‘s Way meal for the JJ Watt x Culver’s partnership.


Agency: Hiebing | Client: Culver's
My Role: Concepting, Copy & Talent Direction
Art Direction: Rebecca Barnett

“sweetest way to celebrate” :15

It’s Culver’s 40th birthday and you’ll watch this video of a Concrete Mixer if you want to!

Short format video for Youtube, Hulu and Twitch to introduce the Berry Happy Birthday Concrete Mixer.


Agency: Hiebing | Client: Culver's
My Role: Concepting, Copywriting & Talent Direction
Art Direction: Adam Kolasch
Videography: Josh Ewing

“BETTER WITH BACON” :15

That voice sounds familiar ... wait, it’s me! Need a voice actor? You know who to call.

Short format video for Twitch to introduce Culver’s new thick-cut bacon.


Agency: Hiebing | Client: Culver's
My Role: Concepting, Copywriting & Talent Direction
Art Direction: Rebecca Barnett
Videography: Josh Ewing

“the BIG CHEESE” :06

You know what they say, everything’s bigger in … Wisconsin.

Short format video for YouTube, Hulu and Twitch to announce the return of the Wisconsin Big Cheese Pub Burger.


“THANK A Farmer, brewers fans!” :30

The farmers built it, so you know the Brewers fans will come!

Promotional video for Culver’s Thank You Farmers® Project in partnership with the Milwaukee Brewers to play on Thank You Farmers Day at American Family Field.

Agency: Hiebing | Client: Culver's
My Role: Concepting, Copywriting & Talent Direction
Art Direction: Rebecca Barnett
Videography: Josh Ewing